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Super Bowl 2020 Commercial and Password Hell (2020)
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Super Bowl 2020 Commercial and Password Hell (2020)

“In the minute-long spot, called ‘Password Paradise,’ a hooded mythological creature ferries a guy in a boat through swampy waters reminiscent of the River Styx [sic., actually Acheron] in Dante’s Inferno. Ahead, there’s a bright, welcoming light and the sound of angelic voices. But to enter this paradise, the guy will need his password — which he’s naturally forgotten.

“The Charon-like creature prompts him to answer his security questions. No, it has be to the name of his first pet. You wanted to be a dolphin trainer when you grew up? Sorry, wrong answer dude!” [. . .] – Leslie Katz, “Super Bowl 2020 commercial for Dashlane drops you in terrifying password hell,” CNET, January 31, 2020.

View commercial here.

Sighting Citation:

“Super Bowl 2020 Commercial and Password Hell (2020).” Dante Today: Citings and Sightings of Dante’s Works in Contemporary Culture. Elizabeth Coggeshall and Arielle Saiber, eds. February 23, 2020. https://www.dantetoday.org/sightings/super-bowl-2020-commercial-and-password-hell-2020/.